3 Tips for Successful Content Marketing

Like it or not, if you’re a marketer, you spend a lot of time thinking about Google. You have to consider whether Google will like a piece of content every time you publish something, and that extends throughout the brainstorming, writing, and copyediting states as well. But not in the sense of whether Google will find the topic interesting; rather, if the content will satisfy Google’s sophisticated search algorithm that determines when and where your content ranks in the search results.

But are you familiar with one of Google’s newest components: RankBrain?

Google RankBrain means machine learning and artificial intelligence now play critically important roles in the process of SEO (search engine optimization). But what does this mean for your content, moving forward? After months of testing and up-close interaction with RankBrain, answers are coming to light.

Read full article: 3 Tips for Successful Content Marketing



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